Lebanon, IN— The Boone EDC (Boone County Economic Development Corporation) announced the launch of its new lifestyle brand Boone Living. The resident-focused marketing efforts include a newly designed portion of its website, lifestyle blog featuring local contributors, and an ongoing series of short videos that highlight unique impact stories from Boone County employers, residents, and employees.

The decision to create targeted marketing around Boone County’s unique lifestyle will improve the overall business and workforce attraction efforts and goals set by the Boone EDC.

“There is no better advocate for our communities than the voices of the people who live and work here,” said Chassity Neckers, Director of Marketing and Communications. “There is such a breadth of knowledge, experience, and pride that I’ve found in marketing our communities in Boone County. This project capitalizes on that.”

The 6 ag-urban communities of Boone County reflect a variety of industries, passions, and pursuits making a lifestyle blog the right vehicle to showcase the county’s quality of life. Blog topics will include home improvement, local restaurant features, retail and shopping tips, exciting events for your weekend plans, and wellness.

“This last year taught us that we can live and work anywhere. As this trend develops, research has shown that people will explore areas just outside major cities to make their move,” said Boone EDC Executive Director Molly Whitehead. “Boone County is uniquely positioned for this opportunity given our proximity to I-65, Lafayette, and downtown Indy. This effort is one way we can show potential employers, workers, and residents what life could be like when they move here.”

To begin exploring the Boone Living brand visit www.betterinboone.org/living/.